Home > Solution > Content
Background to Bluetooth beacons and the evolving technologies around it.
Nov 21, 2017

Background to Bluetooth beacons and the evolving technologies around it.



iBeacons – When Apple first launched its own standard in 2013, we saw the merging of physical and digital, for the first time. Right after its launch, iBeacon got a peek at different use cases. Apple stepped up to the plate pretty quick to implement its own iBeacons across all its 250+ retail stores. InMarket started with select grocery store chains at the beginning of 2014.


Eddystone URL – In 2015, Google evolved their UriBeacon project into Eddystone URL. This was, perhaps Google’s response to Apple iBeacon – an open URL protocol specification that defines a Bluetooth low energy (BLE) message format for proximity beacon messages. It has since become hugely popular among businesses and has only continued to grow. Eddystone protocol restricted the popularity of iBeacons in no time.


Physical Web Google added Physical Web feature into the iOS widget in 2015 as an exploration. The new Chrome for iOS integrated the Physical Web into the Chrome “Today widget”, enabling users to access an on-demand list of web content which was relevant to their surroundings. In 2016, Google extended the support to Android devices as well. Browsers and operating systems which supported “listening” for this URL then displayed a web page.


Google Nearby – In 2016, Eddystone was launched with support for Google Nearby. And this is where things got really interesting! Because Nearby scanned for notifications even without an app. This gave businesses a new way to engage with their users – by directing them to an app download page, or to an https web page of choice.

Samsung’s CloseBy – Earlier this year, Samsung has announced support for Physical Web URL detection in its Samsung Internet browser. Similar to Nearby, CloseBy in Samsung phones are continuously scanning for Eddystone URLs in its range and once found, it displays information on the Samsung devices through its own Internet browser.

Previous: Why is Google Nearby superior to Physical Web

Next: No Information